markt intern 2019
Every two years, the renowned industry information service 'markt intern' carries out its heating performance survey with specialist craftspeople. Mitsubishi Electric is included in the assessment as a prominent manufacturer of heat pump systems. We are delighted to have once again achieved excellent results in the latest 2018/2019 edition of the survey, as this demonstrates that our installers consider us an ideal partner.
OUR RESULTSIN DETAILDetailed information on all assessments in the individual categories is provided below: |
Focus on specialist tradespersons – grade: 2.5, rank: 4
What has Mitsubishi Electric done to date?
- Our expert contacts in field sales guarantee customer-focused assistance on site.
- With the Ecodan Partner Programme, we provide our specialist partners with a partnership of equals, a professional exchange and active marketing support.
- The Service Center handles all the interests of Ecodan partners.
How does this benefit you?
- You receive professional, quick-response support from A to Z – for technical matters, sales and marketing alike.
- You can concentrate fully on your business and your customers.
- In the strict two-stage sales approach, Mitsubishi Electric is always your direct contact.
What will Mitsubishi Electric be doing to get even better?
- Further qualification options will be provided for partner companies.
- The portfolio in the field of sales promotion will be systematically expanded.
- We provide joint workshops in order to further improve collaboration with our partners.
- We support our partners in a variety of ways – with a portfolio that is tailored to their needs.
Sales support - grade 1.94, rank: 1
What has Mitsubishi Electric done to date?
- From the beginning we support our partners in sales of the Ecodan systems.
- Individual support secures the succes of our partner.
How does this benefit you?
- We minimized your effort as partner.
- You receive professional sales support for the Ecodan heat pumps directly from the manufactuter.
What will Mitsubishi Electric be doing to get even better?
- Steady review and adjustment of activies means ideal and contemporary support.
- We are always open for suggestions from our partners and take measures.
End-user advertising – grade: 2.40, rank: 6
What has Mitsubishi Electric done to date?
- We work closely with specialist media for end users.
- We participate in events that are targeted at end users and organised by important partners such as the German Energy Agency (dena) and EnergieAgentur NRW.
- We provide end users with the latest information via all relevant channels.
How does this benefit you?
- You benefit from end users’ intensified focus on air-to-water heat pumps.
- The growing familiarity with Ecodan heat pumps drives demand in your local area.
What will Mitsubishi Electric be doing to get even better?
- Mitsubishi Electric is systematically expanding and intensifying joint activities that are carried out with our industry partners and focus on end users.
- In future, we will provide you with even greater support with respect to your on-site presentation.
Online strategy - grade 2.41, rank: 3
What has Mitsubishi Electric done to date?
- We have overhauled our websites, offering a wide variety of information as part of a modern design.
- Our topical newsletters provide regular updates on the latest developments within the company and on the market.
- We use our platform to generate ideal contacts for connecting users and installers.
How does this benefit you?
- ecodan.de and the monthly newsletter keep you fully up to date.
- Knowing what is happening on the market, you will be able to take timely action to maintain professional and cutting-edge operations in the long term.
What will Mitsubishi Electric be doing to get even better?
- We are continuously upgrading our information services as part of our 'Knowledge at work' concept.
- We are offering our partners the chance to include a detailed company presentation within the specialist partner search
Product quality – grade: 1.82, rank: 1
What has Mitsubishi Electric done to date?
- High product quality is an integral part of the company philosophy.
- The production principle of ‘Kaizen’ is not only reflected in the company slogan (‘Changes for the better’), it is also the ultimate maxim at every production site.
- In opting for Scotland, the company consciously chose a market-oriented development and production environment for the European market.
How does this benefit you?
- You and your customers can expect every Ecodan system to deliver the highest quality.
- This quality underlines the efficiency and promise of the innovative technology.
What will Mitsubishi Electric be doing to get even better?
- The ‘Kaizen’ principle ensures that the constant development and improvement of our heat pumps will continue into the future.
- Global basic research ranging from materials science to electronics helps tap into wide-ranging innovation potential.
Assortment policy – grade: 2.08, rank: 6
What has Mitsubishi Electric done to date?
- We provide complete heating systems based on air-to-water heat pumps.
- We cover all aspects relating to the installation of air-to-water heat pumps from a single source.
- We provide end users with the latest information via all relevant channels.
How does this benefit you?
- You benefit from top-class system components that are coordinated with one another.
- You can rely on a single partner for planning, consultation, purchasing and service.
What will Mitsubishi Electric be doing to get even better?
- We will extend the product range according to market requirements.
- We ensure efficient product combinations – heat/ventilation/air conditioning for an electrically powered heating and cooling supply.
Ease of installation - grade: 1.96, rank: 2
What has Mitsubishi Electric done to date?
- Even while Ecodan was still at the development stage, the focus was on ensuring that the installation of the system would be quick and easy.
- In your role as an industry partner, a comprehensive training programme provides you with the opportunity to obtain wide-ranging additional training in both theoretical and practical terms.
How does this benefit you?
- You save time during each installation.
- Easy handling provides the ideal basis for perfect installation results.
- Manufacturer knowledge provides reassurance and conveys expertise.
What will Mitsubishi Electric be doing to get even better?
- Information from the market is actively integrated into the development of our products.
- Our training programme is regularly adjusted in line with modified statutory framework conditions and market trends.
Obtainable price – grade: 2.37, rank: 9
What has Mitsubishi Electric done to date?
- Ecodan heat pumps are exceptionally efficient and durable, featuring an outstanding price-performance ratio.
- We provide complete packages from a single source, offering suitable solutions with appealing price advantages in a number of application areas.
How does this benefit you?
- With Ecodan, you are able to offer your customers a sustainable, efficient and cost-effective solution.
- You can wow your customers with unique technology available at marketable prices.
What will Mitsubishi Electric be doing to get even better?
- Continuous further development of materials and control technology ensures that the outstanding price-performance ratio is maintained.
- Mitsubishi Electric uses active presales and a holistic approach to cost-effectiveness in order to establish the value of the overall performance provided to the customer.
Delivery performance – grade: 2.76, rank: 14
What has Mitsubishi Electric done to date?
- We ensure quick product deliveries throughout Germany via a central warehouse in Duisburg.
- The close cooperation between internal sales and field sales ensures quick response times.
How does this benefit you?
- You can quickly respond to customer requests.
- Professional infrastructure minimises the risk of transport damage and thus of delays.
What will Mitsubishi Electric be doing to get even better?
- Additional process optimisation will enable us to ensure short delivery times.
- Information from the market is continuously deployed in the optimisation of the processes.
Handling of complaint – grade: 2.01, rank: 2
What has Mitsubishi Electric done to date?
- We ensure quick delivery of spare parts throughout Germany via a central warehouse in Duisburg.
- We have established a comprehensive network of highly qualified service partners.
- Our online spare parts database ensures that we are right up to date.
- We also provide the Ecodan service case for quick assistance.
How does this benefit you?
- You receive quick assistance in exceptional situations.
- You are normally able to quickly rectify technical problems yourself.
- You benefit from high levels of satisfaction among your customers.
What will Mitsubishi Electric be doing to get even better?
- Our service organisation is undergoing continuous development.
- We are constantly working to optimise our internal processes.
Manufacturer care – grade: 2.39, rank: 5
What has Mitsubishi Electric done to date?
- We have an extensive field sales team that is especially dedicated to meeting the needs of heat pump installers.
- Our team of planning consultants supports planning offices within the context of large-scale projects.
- We run a hotline that makes it possible to provide expert support during service calls.
- We provide a comprehensive training programme in the respective regions.
How does this benefit you?
- You benefit from comprehensive care including on-site training.
- From planning through to service, you can rely on support provided by specialists in line with your needs.
What will Mitsubishi Electric be doing to get even better?
- We make use of new digital components such as training modules and assembly videos to enable improved understanding.
- Additional experts provide support in relation to product combinations (e.g. PUMY+).
Planning support – grade: 1.91, rank: 2
What has Mitsubishi Electric done to date?
- More detailed planning documents make it easier to design and configure the Ecodan heat pump system.
- A team of system engineers is on hand to support planning offices with larger projects.
- We provide comprehensive training.
How does this benefit you?
- Plan and design Ecodan heat pump systems with even greater confidence.
- Qualified documents underpin your planning processes.
What will Mitsubishi Electric be doing to get even better?
- Our training portfolio has been expanded to include courses addressing VDI 4645 Part 1.
- We are developing additional options and tools to assist with your design-related tasks
Training – grade: 2.00, rank: 3
What has Mitsubishi Electric done to date?
- We provide comprehensive on-site training courses in relation to our products for a variety of target groups.
- Our training portfolio additionally features a number of seminars dealing with soft skills.
- Training videos are also offered alongside on-site events.
How does this benefit you?
- We always keep you up to speed with the latest technological developments and ensure that you are able to independently complete all tasks in a professional manner.
- You can compile your own individual training programme in line with your needs.
What will Mitsubishi Electric be doing to get even better?
- We ask our customers about the latest hot topics and request feedback on our events so as to ideally cater to the needs of our customers.
- We use current technology to work through the training topics before presenting them to our target groups